When people search bad chad net worth, they want a straight answer. No fluff. No runaround. Chad Hiltz — the Nova Scotia car builder who turns junkyard scrap into show-winning machines — has built something real. A TV career, a working auto shop, a YouTube channel with over 330,000 subscribers, and a brand that resonates with car lovers worldwide. So what is he actually worth?
As of 2025, Bad Chad’s net worth is estimated at $1.5 million to $2 million. That figure comes from his Discovery Channel show, his shop Hiltz Auto Co., YouTube ad revenue, merchandise sales, and live events. Not bad for a guy who dropped out of school and taught himself everything with his hands.
Bad Chad Bio Table
| Detail | Information |
| Full Name | Chad Hiltz |
| Nickname | Bad Chad |
| Date of Birth | August 31, 1971 |
| Birthplace | Kingsport, Nova Scotia, Canada |
| Nationality | Canadian |
| Ethnicity | White |
| Religion | Judaism |
| Profession | Custom Car Builder, TV Personality, YouTuber |
| TV Show | Bad Chad Customs (Discovery Channel, 2019–2020) |
| Car Shop | Hiltz Auto Co. (formerly Green Goblin Customs) |
| Partner | Jolene MacIntyre (fiancée) |
| Children | Three (daughter from first marriage, son Colton b. 1998, daughter Harlee b. 2004) |
| YouTube Channel | Bad Chad (started June 2016) |
| YouTube Subscribers | 330,000+ |
Physical Appearance Table
| Detail | Information |
|---|---|
| Height | 5 feet 8 inches (1.72 m) |
| Weight | ~68 kg (147 lbs) |
| Eye Color | Light Brown |
| Hair Color | Black |
| Body Build | Athletic |
| Tattoos | Letters on fingers, lightning bolts on forearms, birds on face |
| Style | Cap, workwear, vintage-inspired clothing |
Bad Chad Net Worth in 2025: What the Numbers Say
Bad Chad’s net worth is estimated at around $1.5 million, reflecting earnings from his television show, car customization projects, and various business ventures. Some projections push that figure closer to $2 million when accounting for YouTube revenue growth and merchandise sales.
According to estimates from Net Worth Spot, the brand’s net worth is believed to be around $730,000, with some projections suggesting it could reach $1 million from YouTube alone. Add in his shop revenue, events, and TV income, and the combined total sits comfortably in the $1.5–$2 million range.
This isn’t a tech billionaire. This is a self-taught builder from a small Canadian village who turned his passion into an actual business. The bad chad net worth story is about grinding — not luck.
Bad Chad Net Worth Overview Table
| Income Source | Estimated Contribution |
| Discovery Channel (Bad Chad Customs) | ~$100,000/season |
| Hiltz Auto Co. (Car Shop) | Primary ongoing revenue |
| YouTube Ad Revenue | ~$3K–$5K/month (est.) |
| Merchandise (apparel, hats) | Supplemental income |
| Rockabilly Weekend Event | Annual crowd-driven revenue |
| Car Show Appearances | Additional fees |
| Total Estimated Net Worth | $1.5M – $2M (2025 est.) |
How Chad Hiltz Built His Career
Chad Hiltz grew up watching old cars roll into his father’s White Rose gas station in Kingsport, Nova Scotia. Cars weren’t just machines to him. They were everything. At the age of 16, he got his first car — a 1934 Ford three-window coupe — after his father sold a rare hockey card collection to buy it for him.
He dropped out of school. Worked at a grain mill. Got fired from several jobs. By his mid-twenties, he opened his own garage. In the mid-1990s, he launched a shop called Green Goblin Customs, but later had to rebrand to Hiltz Auto Co. due to licensing issues.
Then came the mentor that changed everything. Chad Hiltz was mentored by Gene Winfield, a legendary customizer, and quickly rose to fame with Green Goblin Customs by sourcing parts from airplanes, lockers, and boats.
That creativity caught attention. In 2017, his fiancée Jolene MacIntyre helped advertise his car-making skills on social media, which fascinated many viewers and eventually led to him signing an agreement with Discovery Channel.
The first episode of Bad Chad Customs premiered on January 1, 2019, and the second season followed on August 17, 2020. The show made Chad a household name among car people everywhere.
Bad Chad Customs: The Discovery Channel Show
Bad Chad Customs is what put Chad Hiltz on the map outside Nova Scotia. The premise is simple — take junk nobody wants, and build something nobody expected. The series showcases Chad and his team as they transform old, neglected vehicles into stunning works of art.
It worked. Fans loved the rawness of it. There was no Hollywood production gloss. Just a real builder, a real shop, and builds that actually impressed judges at major car shows.
Chad won three awards at the World of Wheels in Boston and four awards at the Castrol Radical Speed Sports show in Moncton, including the Master Builder award and first place for Radical Custom.
That kind of hardware doesn’t come from a TV show script. It comes from skill. And that skill is exactly why the bad chad net worth conversation continues to grow.
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Bad Chad on YouTube and Social Media
Before the Discovery Channel came calling, Jolene was already pushing Chad’s work online. He started his YouTube channel in 2016 and uploaded his first public video, “Moncton Atlantic Nationals,” on June 27th of that year.
The channel grew steadily. His video “Arriving to prom in the custom 1939 Studebaker Commander” pulled over 5.1 million views. That’s not a small number for a niche car channel.
Bad Chad’s YouTube channel is estimated to earn between $22,600 and $508,500 per month based on existing subscribers, historic average views, and video upload frequency. The wide range reflects YouTube’s variable CPM rates, but even at the conservative end, it adds up.
Bad Chad Social Media Platforms Table
| Platform | Account / Status | Content Focus |
| YouTube | Bad Chad (330K+ subscribers) | Custom car builds, restorations |
| @badchadcustoms | Project updates, builds, lifestyle | |
| Bad Chad Customs page | Fan engagement, event updates | |
| Discovery Channel | Bad Chad Customs (2 seasons) | Reality TV car builds |
Peer Comparison: Bad Chad vs Similar Custom Car Builders
| Name | Estimated Net Worth | Primary Platform | Known For |
| Bad Chad (Chad Hiltz) | $1.5M – $2M | Discovery / YouTube | Scrap-to-showcar builds |
| Richard Rawlings | ~$15M | Gas Monkey Garage (Discovery) | Fast N’ Loud |
| Chip Foose | ~$10M | TV / Custom Design | Overhaulin’, hot rod design |
| Bobby Alloway | ~$3M | TV / Custom Shops | Stacey David’s GearZ |
Bad Chad is earlier in his wealth-building arc. But his model — real skill, low-budget builds, genuine personality — has proven staying power. The gap between him and the bigger names is shrinking.
What Does “Bad Chad” Mean? Platforms and Context
People search the name for different reasons. Here’s a quick breakdown of what “Bad Chad” means across contexts.
| Context | Meaning | Example |
| Reality TV | Chad Hiltz’s TV persona and show name | “Bad Chad Customs aired on Discovery in 2019” |
| Car Culture | A builder known for rule-breaking, low-budget creativity | “He’s gone full bad chad with those scrap metal fenders” |
| YouTube | A Canadian car content creator channel | “Subscribed to Bad Chad for the Studebaker build” |
| Social Media | A brand identity for Hiltz Auto Co. content | “Bad Chad posted a new hood fabrication video” |
| Fan Community | A term of respect for unconventional builders | “That backyard build is giving bad chad energy” |
Chad Hiltz’s Personal Life
Chad’s personal life is as unconventional as his builds. He became a father at 16. He married three times before eventually finding stability with Jolene MacIntyre.
Jolene MacIntyre is the co-founder of Hiltz Auto Co. She studied at Saint Mary’s University, where she played soccer as a midfielder for the SMU Huskies. The couple got engaged on August 13, 2017.
Chad is an avid tattoo lover, with letters on his fingers, lightning bolts on his forearms, and birds on his face. He doesn’t hide who he is. That realness is a big part of why people follow him.
In 1998, he launched Rockabilly Weekend, an annual event that brings together car enthusiasts for unique custom cars, live music, tattoos, and dancing. That event has been running for over 25 years. That’s brand loyalty money can’t buy.
Bad Chad Net Worth: Final Verdict
So where does the bad chad net worth land? Somewhere between $1.5 million and $2 million is the most grounded estimate for 2025. The TV money helped. The shop keeps the lights on. The YouTube channel adds a steady monthly stream. And the Rockabilly Weekend brings community and direct income every year.
Chad Hiltz didn’t come from money. He didn’t have a degree or a business plan. He had a passion, a garage, and the discipline to keep building even when nobody was watching. That’s the real story behind the bad chad net worth — and it’s far more interesting than any dollar figure.
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FAQs :
Q: What is Bad Chad’s net worth in 2025?
A: Bad Chad’s net worth is estimated at $1.5 million to $2 million in 2025, from his Discovery Channel show, car shop, YouTube channel, and merchandise.
Q: What is Bad Chad’s real name? A: Bad Chad’s real name is Chad Hiltz. He was born on August 31, 1971, in Kingsport, Nova Scotia, Canada.
Q: What show is Bad Chad on?
A: Bad Chad starred in Bad Chad Customs on Discovery Channel. The show premiered January 1, 2019, and ran for two seasons.
Q: How much does Bad Chad earn from YouTube?
A: Bad Chad earns an estimated $3,000 to $5,000+ per month from YouTube, with some projections placing annual income significantly higher based on view volume.
Q: What is Bad Chad’s car shop called?
A: Chad Hiltz’s shop is called Hiltz Auto Co., formerly known as Green Goblin Customs, located in Canning, Nova Scotia.
Q: Is Bad Chad married?
A: Bad Chad is engaged to Jolene MacIntyre, co-founder of Hiltz Auto Co. They got engaged in August 2017.
Q: What awards has Bad Chad won?
A: Chad Hiltz won three awards at World of Wheels in Boston and four at the Castrol Radical Speed Sports show in Moncton, including the Master Builder award.
